How Voice Apps Can Help Brands Connect With Consumers When They’re Really Needed
Just when marketers were getting accustomed to developing a multi-screen strategy across TV and digital interfaces, they now also have to begin strategizing for no screens at all. Here's why: Purchases...
View ArticleHere Are All the Shorty Social Good Finalists for 2018, Highlighting the Best...
The third annual Shorty Social Good Awards, which put a spotlight on recent cause marketing campaigns, today announced the finalists for this year's awards show, taking place Nov. 15 in New York City....
View ArticleFacebook: Here’s How to Add a Life Event to a News Feed Post
Facebook's Life Event feature allows users to highlight major events in their lives, such as when they got married or had a child. Our guide will show you how to share a life event in a Facebook News...
View ArticleWhy Social Media Isn’t Working for Your Business, and 6 Things You Can Do...
"Facebook profit hits an all-time high, unaffected by recent scandals--so far." "Twitter posts record $100 million profit but loses 1 million users." The above are recent headlines from top...
View ArticleCBSN Wraps New York Subway in Red and Blue to Tout ‘Non-Partisan’ Election...
Whether they are Republicans or Democrats, New York subway commuters will find something to like about the new campaign from CBSN, CBS' streaming news service. In its largest out-of-home campaign to...
View ArticleBrands—Even Those in ‘Boring’ Industries—Can Use Humor in Their Marketing
Most people would probably describe me as a fairly serious person. In fact, the night I met my future wife, an ex-girlfriend cautioned her, claiming I "wasn't any fun." Seriously. That happened. I only...
View ArticleFigliulo & Partners Rebrands as Fig
Figliulo&Partners, the full-service indie agency founded by former TBWA chief creative officer Mark Figliulo five years ago today, announced that it will retire its formal, slightly stodgy name in...
View ArticleTwitter Is Making Some Changes to How Reported Tweets Are Displayed
Twitter announced changes to the way it displays tweets that have been deleted following enforcement action by the social network, as well as tweets that people have reported. When a tweet is deleted...
View ArticleAd Council Unveils New Additions to Board of Directors
The newly rebranded Ad Council has unveiled an impressive list of new members to its board of directors (who were elected at its fall meeting) including Publicis Groupe chief creative officer and...
View ArticleHow IT and Marketing Can Avoid Becoming History’s Next Big Rivals
Crunchy peanut butter versus smooth. Vanilla ice cream versus chocolate. In the grand scheme of things, some of history's biggest competitors have more in common than not. The same goes for marketing...
View ArticleThis Ad Promoting a French Spy Thriller Is Just as Exciting as the Series Itself
What goes through the minds of talented screenwriters? If it's the team behind the wildly popular Canal+ shows The Young Pope, Versailles and The Bureau, be ready for a great deal of imagination and a...
View ArticleFacebook Is Making Some Changes to Its Branded Content Tag
Facebook announced three key updates Thursday related to branded content on its platform. The social network is updating the language on its branded content tag from "Paid" to "Paid Partnership." The...
View ArticleDataXu Seeks $300 Million Exit
DataXu is exploring potential buyers and is working with investment bank GCA Advisors, according to a report in The Wall Street Journal, citing sources familiar with proceedings. The video advertising...
View ArticlePras Michel Wants His Blockchain-Powered Phone to Help Users Own Their Data
Pras Michel, the Grammy-winning hip-hop artist, wants smartphone users to start controlling--and monetizing--their own data. Michel, a founding member of the Fugees and now founder of the blockchain...
View ArticleWith Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for Ford
The New York office of Wieden + Kennedy is turning the key on a new era for Ford in its first campaign for the automaker. The agency was tapped to lead Ford's fall campaign in August, while its global...
View ArticleIf You Want to Be Part of Russia’s Growing Ecommerce Market, You’d Better...
The story of ecommerce in Russia is the story of a maturing digital economy, but also oil tycoons, a fugitive, allegations of corruption and human rights violations--and a guy known as the Darth Vader...
View ArticleShould Walled Gardens Lose the Walls and Become Community Gardens?
Platforms like to be at the center, between both sides of a market. Many ad platforms--in particular, walled gardens that previously seemed unassailable--now find themselves in an untenable position,...
View ArticleWith #CravingsFest, Chrissy Teigen Is Expanding Her Relatable Brand Into the...
On the far west side of Manhattan, a sleek gray event space had been transformed into an Instagram-friendly, food lover's paradise. Stations were set up across the perimeter of the room, doling out...
View ArticleTenjin and Branch.io Are Becoming Snapchat Mobile Measurement Partners
Snapchat is welcoming two new companies into its Mobile Measurement Partner program: mobile marketing infrastructure company Tenjin and deep linking provider Branch.io. Ran Milo, vice president of...
View Article3 Ways to Craft a Successful Influencer Marketing Campaign
It's no surprise that influencer marketing is important in today's marketing mix for brands, advertisers and agencies to consider and plan for. Where the challenge comes in is how to discern its place...
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