Nike’s Jordan Brand Is Using a Facebook Messenger Bot to Deliver Content
Nike teamed up with conversational artificial intelligence platform Snaps on a Facebook Messenger bot for its Jordan Brand that it hopes will jump out of the gym among the sneakerhead community. Dan...
View ArticleFor International Day of the Girl, Disney Gave Girls the Chance to Film Their...
Since 2016, Disney has encouraged girls to dream of their brightest futures with #DreamBigPrincess, an initiative that aims to inspire the next generation of female trailblazers. This year they've...
View ArticleWalmart Acquires 20-Year-Old Intimates Brand Bare Necessities
In its second power move of the month, Walmart has acquired intimates brand Bare Necessities for an undisclosed amount. The 20-year old company has more than 100,000 products with over 160 brands,...
View Article4 Big Reasons Cable Subscribers Haven’t Cut the Cord—Yet
Cable subscribers are adding on streaming services, but not necessarily cutting the cord. Working with research firm LRW, video management program Telaria asked three groups of TV consumers--cable...
View Article23andMe Is Helping People Get to Know Their Genes With Pop-Up Experience in NYC
23andMe conjures images of spitting into a tube and sending it off to the company, specifically for ancestry: the tests that reveal your genetic background and what countries your ancestors came from....
View ArticleWhat Black-ish Creator Kenya Barris Is Working on Under His New Netflix Deal
As Black-ish returns tonight for its fifth season, creator Kenya Barris is no longer overseeing the hit ABC comedy. While he remains as an executive producer, Barris has stepped away from his...
View ArticleMeet Flamingo, the New Female Shaving Brand From Harry’s
Harry's, the direct-to-consumer shaving startup for men, is debuting its first female-centric brand today. Like Harry's, Flamingo is streamlined, offering all the essentials in sleek packaging. In its...
View ArticlePaul G. Allen, Microsoft Co-Founder, Sports Owner and Philanthropist, Dies at...
Leaving a sizable legacy in technology, innovation, sports and philanthropy, Microsoft co-founder Paul G. Allen died Monday at the age of 65 in Seattle due to complications related to non-Hodgkin's...
View ArticleQ&A: Time’s Creative Director on Designing Covers for the News Cycle
After winning Adweek's Cover of the Year award for its series of covers depicting President Trump in a storm, we caught up with D.W. Pine, creative director at Time, about the process behind the covers...
View ArticleHow Specific Consumer Benefits Allow a Brand to Reach the Deepest Corners of...
Isolating product benefits and connecting them to customers is marketing 101. For some reason, it's always been easier in theory than in practice. From hospitality to pharmaceuticals, there's no clear...
View ArticleTrick or Treat: Halloween Was a Hot Topic on Facebook and Instagram in September
Halloween and Labor Day were Hot Topics on Facebook in September, and the two holidays also heated up Instagram, but in reverse order, according to Facebook IQ, the social network's research arm. Colin...
View ArticleWhy a Chief Growth Officer Won’t Fix Your Agency’s High CMO Turnover Rates
At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart. On the retail side, new data from a survey of 100 marketing leaders...
View ArticleWhy These 3 Anticipated TV Shows Fell Flat
Last year, 487 scripted series aired on broadcast, cable and streaming outlets. This year, Netflix alone has cranked out about 700 original series. Let that sink in for a second. Yeah, that's a whole...
View ArticleMTV’s The Real World Is Making a Comeback … on Facebook Watch
One of the forefathers of the reality TV genre has found a new home, as MTV Studios and Bunim/Murray Productions are teaming up to co-produce three seasons of MTV's The Real World for Facebook Watch....
View ArticleVideo: Why Google Built This Pop-Up Hardware Store
Google doesn't just want people to know about its new products--it wants them to know exactly how they could use them in all different aspects of their lives. Enter the Google Hardware Store, the...
View ArticleWhy Organic Growth Is the Key to Growing Your Brand on Instagram
There are a lot of people--and brands--out there who see Instagram as a kind of Wild West where anyone can strike it rich, especially with the help of some third-party tools. But the fact of the matter...
View ArticleInMobi Purchases an Ad-Tech Unit From Sprint to Strengthen Its Marketing Cloud
InMobi is purchasing Pinsight Media from U.S. telecom Sprint with an all-stock deal as part of a wider partnership, a deal that comes amid a spate of relationships between telecoms and ad-tech...
View ArticleFacebook Users Turned to the Absurd in September, According to Facebook IQ
Life had no meaning for Facebook users in September, as absurdism--along with associated topics ethical egoism, nihilism, pessimism, existentialism, skepticism, surrealism, anarchism, Albert Camus,...
View ArticleWhy Brands Need to Shift the Focus on Putting the Right Ad in the Right Channel
It may seem obvious, but too often people get trapped looking at performance metrics of marketing channels and forget the importance of the actual advertisements--the message and creative--they are...
View ArticleCBS Picks Its Post-Super Bowl Programming: New Competition Series The World’s...
CBS has settled on its programming to follow Super Bowl LIII on Sunday, Feb. 3. The network will debut The World's Best, its new global talent competition hosted by James Corden, which will showcase...
View Article