Brands Should Take a Stand on Societal Issues But Avoid ‘Goodwashing,’ Study...
For brands looking to take a stand on societal issues--as recent studies have shown more consumers want--it will be a balancing act. Brands will need to simultaneously take a stand, while being...
View ArticleThe More, the Merrier: 6 People Can Now Participate in Video Chats via...
Instagram rolled out video chat for Instagram Direct in June, enabling up to four people at a time to use the feature. That limit was quietly expanded to six people this week. Video chat for Instagram...
View ArticleHow Brands Can Traverse These 3 Common Music Partnership Misconceptions
Brands will spend $24 billion dollars on North American sponsorships in 2018 and more than two and a half times that globally. Although sports represent the bulk of that spending, music sponsorship has...
View ArticleOmnicom Picks Up Mercedes-Benz’s $950 Million Global Media Business
Daimler AG, the parent company of the Mercedes-Benz luxury auto brand, has awarded its global media planning and buying business to Omnicom Media Group after a competitive review, Daimler AG confirmed...
View ArticleYouTube TV Is Taking Over the World Series Again With AR Ads and That...
For the second year, YouTube TV will be taking over the World Series with a partnership that is likely to ignite another heated debate among viewers, as it did in 2017. The live TV streaming service is...
View ArticleWill Data Portability Hurt Facebook’s Ad Business?
The success that Facebook and Google enjoy in digital marketing can be attributed to the data that these companies have. This is particularly true of Facebook, with the company's understanding of our...
View ArticleVolvo Gets Awesomely ’80s as Dolph Lundgren Pumps Up Heavy Machinery
Since 1985, action titan Dolph Lundgren has tendered a reputation as the toughest guy in the room through his films and fitness lifestyle. And just look at him. This is a man that, with the right...
View ArticleInstagram: Here’s How to Start a Video Chat
Earlier this year, Instagram rolled out the ability for users to video chat through Instagram Direct. Our guide will show you how to start a video chat in the Instagram application. Note: These...
View ArticleThis Tourism Ad Was Meant to Show a Quirky Romance. Instead, Viewers Saw Abuse
The idea of a passport being withheld by an ex-boyfriend is a haunting image for those in abusive or manipulative relationships--so it's understandable that many took issue with a new Hong Kong tourism...
View ArticleEdelman Digital Hires Ogilvy Vet and Former New York Times Correspondent as...
Edelman hired Thomas Crampton as global chair of its Edelman Digital practice, which employs more than 700 globally, effective in January. Crampton will be based out of London and report to Edelman...
View ArticleSnapchat’s Integration With TurboVote Helped Over 400,000 U.S. Users Register...
More than 600,000 people in the U.S. took advantage of Snapchat's deep integration with TurboVote in support of National Voter Registration Day. The messaging application teamed up with the nonprofit,...
View ArticleHealthcare Has Dodged Digital Upgrades for Years—But That’s All Coming to an...
The healthcare industry is being shaken by digital. Most of the major players are still reluctant to transition. How should the leading companies approach an imperative transition to digital? Design...
View ArticleFacebook Pulled 8.7 Million Pieces of Content in Q2 for Violating Child...
Facebook provided some details about how it has been using artificial intelligence and machine learning in its efforts to prevent child exploitation and keep children safe on its platform. Global head...
View ArticleFacebook and Blizzard Are Teaming Up on In-Stream Rewards During BlizzCon
Facebook Gaming and video game developer Blizzard Entertainment have teamed up to offer Facebook users in-stream rewards for watching certain livestreams before and during BlizzCon, Blizzard's annual...
View ArticleGun Reform Organization Change The Ref Debuts ‘3D Activist’ in New Campaign
Gun reform organization Change The Ref is raising awareness about 3D-printed guns with 3D printing technology of its own--a 3D-printed sculpture the group is calling "the first 3D activist" in a...
View ArticleFox News’ New Streaming Subscription Service, Fox Nation, Will Debut on Nov. 27
Fox Nation--the upcoming streaming subscription offering from Fox News--now has a premiere date and price. The ad-free streaming service will debut on Nov. 27, Fox News said today. It will be cost...
View ArticleIt’s Time for Creatives to Value Their Peace of Mind and Fully Embrace Their...
David Ogilvy once asked a young Jeff Goodby, "How many hours a day do you write ads?" Goodby panicked and blurted out, "Um... 10!" Ogilvy responded, "You should write for two hours. The rest of the...
View ArticleMidas Is Repairing More Than 1,000 Donated Cars and Giving Them to Families...
For some people, getting to work or school on time can be a job in itself. That's because more than 10 million American households do not have a car, according to US Census Bureau data from 2016. While...
View ArticleNew York City Opens a City-Funded AR/VR Lab In Brooklyn’s Navy Yard
New York City wants to make an old naval yard in Brooklyn a hotbed for virtual reality and augmented reality. City officials, professors and entrepreneurs on Thursday gathered in Brooklyn's Navy Yard...
View ArticleFacebook Just Added a Candidate Info Tool for the Upcoming U.S. Midterm Election
With a crucial U.S. midterm election coming up Nov. 6, Facebook introduced a new Candidate Info tool to give people access to information about candidates for office, as well as short videos created by...
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