SodaStream Created a New Device, the ‘Holy Turtle,’ to Remove Plastic In the...
SodaStream is on a mission to reduce the amount of plastic people use. That's why, earlier this month, the company embarked on a project to clean up plastic in Honduras. That's also why, while there,...
View ArticleMarketers Often Overlook Music in Campaigns, but Here’s How They Can Start...
Music and artists are the backbone(s) of culture. They frame fashion, drive social media conversation, invent dance moves and memes and are a loss-leader lynchpin of the first trillion-dollar company....
View ArticleFacebook Must Pay the Maximum Fine in the U.K. Due to the Cambridge Analytica...
The Information Commissioner's Office, the privacy regulator in the U.K., followed through on its threat in July to impose its maximum financial penalty on Facebook due to the misuse of user data by...
View ArticleThe First Half-Hour of WWE’s Evolution All-Women’s PPV Event Will Be...
The first 30 minutes of Evolution, the first-ever all-women's pay-per-view event from World Wrestling Entertainment, will be simulcast on Twitter starting at 7 p.m. ET Sunday (Oct. 28). WWE said...
View ArticleSnapchat Context Cards Will Soon Get More Information on Businesses
Starting in November, Snapchat Context Cards will contain more robust information on businesses following an integration with digital knowledge management platform Yext. Context Cards were introduced...
View ArticleSnapchat’s Newest Ecommerce Experience Brings Together Levi’s, Disney and AR
In its latest attempt to stitch together augmented reality with ecommerce, Snapchat is offering shoppers at the Levi's store in Walt Disney World's Disney Springs the ability to buy a limited-edition...
View ArticleSurge Is Back, and This Neon-Green Pager Will Let You Know When It’s on Tap...
"Remember Surge? Neon green? It was '90s in a can!" That's the sales pitch to passersby in a recent stunt from agency Momentum for Coca-Cola Freestyle, the many-flavored Coke machine that lets you pick...
View ArticleModern Love Meets Personal Debt in This Charming Spot From Credit Karma
There are few life events more significant than having a child and buying your first home. Getting there, however, can be a little difficult, especially for young Americans. If you need to read...
View ArticleCannes Lions’ CMO Growth Council Identifies 5 Tenets to Help Marketers End...
Procter & Gamble chief brand officer Marc Pritchard revealed this morning at the ANA Masters of Marketing Conference what the Cannes Lions' CMO Growth Council will do to help brands find new ways...
View ArticleSamsung Created an App to Help Visually Impaired People Read Music While...
Learning to play guitar poses unique challenges for sight-impaired people. Their practice sessions are frequently interrupted as they refer to braille instruction books for the correct chord...
View ArticleIntel and Uproxx Created a Shadow Monster Projection Performance to Promote...
If you saw a shadow monster in downtown Los Angeles earlier this month, you weren't hallucinating. Just in time for the Halloween season, Intel and Uproxx put on a live performance in the city's...
View ArticleIs the World Ready for 5D Design? It May Be Time for Brands to Take...
Modern brands and products are layered with complexity, and for that very reason, are more dynamic than ever. This creates multi-dimensional challenges, each in need of a great new design solution. At...
View ArticleGreat Clips Launches Review of Its $55 Million Media Account
Great Clips, which describes itself as the world's largest salon brand, is in the midst of a review of its North America media buying and planning account, a spokesperson confirmed this week. The...
View ArticleAI-Generated Art Sells for Nearly Half a Million Dollars at Christie’s
A new painter with a very methodical style just made a big splash in the art scene. Famed British auction house Christie's just sold a portrait generated by an algorithm in the first-ever transaction...
View ArticleFacebook Is Testing a Special Halloween Stories Feature in the U.S.
Facebook conjured up some Halloween tricks and treats for Facebook Stories. The social network is testing a Halloween Story feature, which has the same 24-hour shelf life that traditional Facebook...
View ArticleFacebook Pulls Dozens More Iran-Based Accounts and Pages ‘Sowing Discord’ in...
Facebook said it had identified and removed more than 80 pages, groups and accounts on the platform that originated in Iran and had reached more than a million Facebook and Instagram users with highly...
View ArticleShopify Adds Venmo as a Checkout Option Just in Time for the Holidays
Shopping on your phone just got a little bit easier. Shopify, the ecommerce platform, is partnering with Venmo, the PayPal-owned mobile platform, to create a faster mobile checkout experience. Shopify...
View ArticleMichael Jordan Tackles the ‘Greatest Ever’ Debate in Surprise Sunday Night...
It took a long time, but Michael Jordan is weighing in on the "greatest ever" athlete debate in a spot that will debut Sunday night on NBC. While the spot initially seems to be a Nike or Gatorade ad in...
View ArticleMailchimp’s New Rebranding Effort Celebrates Other Businesses That Have Also...
You probably know Mailchimp as a handy "set it and forget it" email marketing tool. You might even remember last year's campaigns from Droga5 and the podcast Serial, in which people famously tried and...
View ArticleHow Ad-Tech Companies Are Trying to Crack the Complex Audience Matching Quandary
A recent ANA survey highlights how "identity" is a primary need for marketers in order to target audiences with appropriate messaging. Forty-seven percent of U.S. marketers claim their organizations...
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