How Denny’s Rebuilt Its Fading Brand Into a Modern, Social-Savvy Business
In 2009, Denny's was in a rough spot. Foot traffic to its restaurants had been on the decline for several years in a row. And though its brand awareness was strong--over 95 percent of Americans knew...
View ArticleSnapchat Just Introduced a Snap Camera App for Desktops
Why should mobile users have all of the fun? Snapchat Friday introduced Snap Camera, a free application for Mac and Windows desktops that brings thousands of the messaging application's lenses to those...
View ArticleWelch’s Smashes the Hell Out of Some Grapes In Its Humorously Horrifying New Ad
Grapes are back. They never really left. Companies marketing those woody berries have had some problems connecting to Gen X men, though. So Welch's, the world's leading maker of Concord and Niagara...
View ArticleA Grandpa Makes It Home for Christmas in This Beautiful, Nostalgic Model...
A German student team behind one of 2017's best spec ads is back with a heartwarming Christmas spot for model train brand M?rklin-and this time it's real. The marketer approached director Eugen Merher...
View ArticleWomen’s Shaving Brand Billie Debuts New ’90s-Inspired Razor
Billie, the women's shaving brand known for putting body hair front and center in its campaign, is debuting a new razor--the company's first new product since it arrived about a year ago. Dubbed...
View ArticleWhatsApp: Here’s How to Download and Send Stickers in a Chat
WhatsApp recently added the ability for users to send stickers to other users in their chats. Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application...
View Article3 Steps to Build a Lasting Emotional Connection With Customers
Emotion. It is what drives our thoughts, actions, decisions and purchasing behavior. Consumers are increasingly making purchasing decisions based on how they feel about brands instead of what they...
View ArticleThis Knifemaker Urges People to Keep Their Hands ‘Sharp’ by Making Stuff
Knifemaker WR Case & Sons seeks to cut through the clutter by focusing on hands using blades to create, repair and refurbish, rather than obsessing over the shiny tools themselves. Our hands, we're...
View ArticleWhy Brands Need to Prioritize Real Influencers Over the Fake Ones
As marketers, it is certainly important to have a sense of humor about our industry and not take ourselves too seriously. There are big, bold creative campaigns that fall flat, unfortunately placed...
View ArticleR/GA Names New Generation of Leadership as Founder Bob Greenberg Exits CEO...
For the first time in more than four decades, R/GA will soon deliver its trademark "transformation at speed" to clients worldwide without ad legend Bob Greenberg at the helm. The IPG agency announced...
View ArticleApple Used Found Footage to Show Hidden Glimpses of the World’s Most Creative...
There are times when simplicity is best. Unnecessary complexity can muddy the creative waters, especially when it comes to advertising and marketing. In the case of Apple, found imagery is a compelling...
View ArticleThis Newsstand Is Filled With Inaccurate Headlines You May Have Seen on...
What better way to take a stand against disinformation than taking "headlines" seen online, printing them on fake magazine covers and placing them in a mock newsstand? That's the route the Columbia...
View ArticlePinterest Shared 7 Steps for Brands Launching Ad Campaigns
Pinterest small and midsized business marketing lead Lisa Fong shared seven steps that the 1.5 million-plus brands on its platform should go through when launching ad campaigns aimed at some of its...
View ArticleWhy Do Some Subway Ads Get Rejected for Being ‘Overtly Sexual’ and Others Don’t?
This past May, women's sexual wellness company Unbound created an artistic advertising campaign to introduce people to the brand. The idea was to run the campaign on the New York City subway system,...
View ArticleHill Holliday Names Dave Bolger Chief Media Officer in Round of Leadership...
Hill Holliday president Chris Wallrapp announced three strategic leadership promotions today across the agency's media, strategy and production departments. The agency promoted Dave Bolger to chief...
View ArticleTwitter’s 280-Character Limit Has Led to More Usage of ‘Full Words and Phrases’
Are people using fewer abbreviations since Twitter extended the character limit for tweets to 280 last November? Twitter Data said in a tweet that it has "seen an increase in people writing out full...
View ArticleA Vampire’s Bloodlust Gets Clock-Blocked in PlayStation’s Fun Ad About...
If you happen to find yourself surrounded by a gaggle of bloodthirsty vampires this Halloween, don't fret. Even without a wooden stake or holy water at your disposal, you may be able to slip away with...
View ArticleCBS Launches Another Streaming Service for Entertainment Coverage
CBS is launching another streaming service--this time, with a focus on entertainment. ET Live, a free, ad-supported network, will offer live coverage of top entertainment stories in collaboration with...
View ArticleIt’s Time for Ad-Tech Companies to Step Up and Prioritize Gender Diversity
Ad tech is a highly competitive and increasingly commoditized industry, one where innovation and creative problem-solving are essential to success. A great way to cultivate those capabilities is by...
View ArticleCar Shoppers in 2 Cities Can ‘Tweet to Test Drive’ a Mini Countryman
Mini USA teamed up with Twitter on an initiative that enables car shoppers to arrange for test drives via the social network. The program is available exclusively in San Francisco and Los Angeles...
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