How Using Addressable TV Can Reduce Repetitive Ads
There's a reason why all the digital platforms and tech giants are prioritizing TV. It's a time-tested medium that drives results for marketers while engaging consumers through sight, sound and motion....
View ArticleAdweek’s 25 Most Popular Brand Marketing Stories of 2018
In 2018 brands were on a mission to connect with people more than even. Sometimes brands (hey, Nike) felt it best to take a stand for an important issue or cause, while others used their creative...
View ArticleThe Top 10 Changes to Come to Marketing and Technology, According to Marketers
This past year was the year of GDPR, Facebook breaches, the decentralized web and blockchain, to name a few. These topics will no doubt remain relevant in 2019, but we asked marketers how they see...
View Article7 New Year’s Eve Episodes to Stream on Netflix
New Year's Eve is the perfect time to get dressed up in your fanciest outfit, pop open a bottle of champagne, and celebrate the end of the past 12 months while getting ready to ring in Jan. 1. You...
View ArticleHow the Advertising Landscape Will Continue to Evolve in 2019
Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with outside influences ranging from...
View ArticleHow Brands Can Navigate a Video World of Celebrity Creators
The story of YouTube is one of continuous reinvention. From the early days of chaos and cats to the wave of viral videos to the rise of a new type of entertainment personality, the platform has kept...
View ArticleYouTube: Here’s How to Mute Notifications in a Chat
Did you know YouTube allows you to turn off notifications for individual chats? Our guide will show you how this is done. Note: These screenshots were captured in the YouTube application on iOS. Step...
View ArticleThe Internal Components That Make a Successful Brand Reinvention
When Dunkin' announced they were dropping the "Donuts" from their name this past September, they were taking a page out of a longstanding brand playbook for brand reinvention: new agency, new logo, new...
View Article3 Major Ways Agency Culture Will Change in the New Year
Diverse teams slouching in couches around the coffee machine playing games is what you can expect when it comes to workforce and workplace in 2019. Does it sound like unserious coworkers to you? Don't...
View ArticleDigital OOH Will No Longer Be a Niche Specialty in Marketing
There are plenty of good reasons to be bullish about digital-out-of-home (DOOH) in 2019. For one thing, this dynamic emerging media category is on track to more than double its total market value from...
View ArticleHow Instagram Analytics Can Help Boost ROI in 2019
Your Instagram analytics are a gold mine of valuable insights about your audience, your content performance and the effectiveness of your business' marketing strategy. But many brands don't maximize on...
View ArticleThe TV Shows That Will Air Their Final Episodes in 2019
The new year has just begun, but it's already time to start saying farewell to many of your favorite long-running shows, which will be airing their series finales this year. While many other shows will...
View ArticleYouTube: Here’s How to Leave a Chat
Did you know that YouTube allows you to leave chats you're no longer interested in participating in? When you leave a chat, the messages you've sent will remain for other users in the chat to see, but...
View Article3 Ways Marketers Can Confront Cybersecurity Head-On in 2019
This year was a banner year for cybersecurity and, unfortunately, not in a good way. From massive data breaches, as seen most recently with Marriott, to highly-sophisticated malware campaigns to...
View ArticleFacebook Called a Timeout on State, Local Political Ads in Washington State
Facebook temporarily stopped accepting ads related to state or local elected officials, candidates, elections or ballot initiatives in Washington state Dec. 28. The social network said in a blog post...
View ArticleHow the Marketing Technology Landscape Will Transform in the New Year
Marketing practitioners spend a fair amount of their time at the intersection of the marketing function and the technology that powers it. Gartner correctly predicted that by 2017, the CMO would spend...
View ArticleMcCann Hires Former J. Walter Thompson Creative Chief to Lead Global...
McCann Health, the global healthcare division of IPG's McCann Worldgroup, has hired Matt Eastwood to serve as chief creative officer across its 60 offices in 20 countries around the world. Eastwood was...
View ArticleWhat Marketers Want From Voice in 2019
In 2018, we saw voice functionality come to microwaves, clocks and wall-mounted fish, to name a few examples. While our tech overlords are, no doubt, hard at work on the next generation of...
View ArticleLast Year Was Booming for Telcos in Ad Tech. Here’s How 2019 Could Be Another...
It's commonplace for the media sector to use the opening week of January to presage how the chessboard will look in a year's time. If 2018 was anything to go by, telecoms players could have...
View ArticleNestlé Is Going All in on Workplace by Facebook
Workplace by Facebook, the social network's enterprise solution and answer to Slack, is now the official global internal communication tool at Nestl?. The global food and beverage giant began...
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