From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine...
On the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to debut new products and features. As...
View ArticleThe 5 Most Important Ad Industry Stories of 2018
Ad industry employees with fatalistic tendencies had a collective freakout in 2018, and who can blame them? Everywhere one looked, houses were on fire as legacies collapsed. Some of the business's...
View ArticleThe 10 Most Important Tech Stories of 2018
CES 2018 promised us robot dogs, air taxis and laundry-folding robots. Nearly a year later, these products remain out of reach for most of us, but it was still a productive year in tech--and one that...
View ArticleHow Brands Are Handling In-Game Violence in Esports
At the Call of Duty World League championship in Columbus, Ohio, a team runs to positions it has practiced for hours on end. Their goal: use grenades to kill and disrupt the opposing team to diffuse a...
View ArticleOTT Overload: All the Media Companies Preparing to Launch New Streaming...
It's hard to imagine that the OTT space could get even more crowded than it already is, but that's what 2019 is about to usher in. A slew of new streaming services will arrive on the scene, going...
View ArticleAll the Magazine Brands That Moved Away From Print This Year
It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations...
View ArticleAs Audiences Crave Authenticity, Brands Will Need to Deliver Genuine Videos
It's been a volatile year for media and marketing professionals. With industry threats like Facebook's privacy issues, fake news running rampant and a new emphasis on copyright and IP law in the EU,...
View Article5 Trends Sweeping Through Audio That You’ll Want to Listen To
The audio revolution is here and in full swing. From morning news updates to afternoon podcast sessions, audio content is playing an increasingly larger role in our everyday lives. This comeback has...
View ArticleHere Are the 10 Most Popular Tweets of 2018
There's a new top tweet in town--and this year, not one of the 10 most popular tweets of the year came from a brand. In 2017, Barack Obama was No. 1 with his response to violence in Charlottesville,...
View ArticleInside Digital Media’s Great Upheaval in 2018, From Layoffs to Unionized...
It was a tumultuous, sometimes painful, year for a lot of publishers and the talented journalists employed by them. There were multiple layoffs throughout the industry, and entire media outlets were...
View Article2018’s Biggest TV Executive Departures
The White House isn't the only place that saw a sizable leadership exodus in 2018. Across Hollywood, more than a dozen top TV execs headed for the exits this year, mostly due to megamergers, #MeToo and...
View ArticleHere Are the Biggest 10 Ways Shopping Changed in 2018
What do cannabis, autonomous delivery and the resurrection of mall stores have in common? Each was one of retail's biggest stories in 2018. Take a look ahead to see what helped shape retail discourse...
View ArticleA Month-by-Month Look at the Most Engaging Brand Content on Social Media in 2018
Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric....
View ArticleMeet the 10 U.S. Lawmakers Who Will Impact Tech Regulation in 2019
Big Tech has spent years--and millions of lobbying dollars--avoiding the regulatory radar of Capitol Hill. No longer. Amid investigations into data breaches, misinformation campaigns, hate speech and...
View Article6 Trends Agencies Need to Prepare for in 2019
What do 2019 industry predictions mean for agencies? Agencies manage change on an ongoing basis, but with limited resources and many trends to navigate. How does one determine which trends have staying...
View ArticleYouTube: Here’s How to Delete a Chat
Did you know YouTube allows you to delete chats you're not interested in keeping? Our guide will show you how this works. Note: These screenshots were captured in the YouTube application on iOS. Step...
View ArticleApple’s New Ad Perks Up a Dreary World With Parkour and a Flood of Color
For a stretch in the mid-2000s parkour had a reasonably solid heyday in advertising. The most prominent example is the 2006 Nike and Wieden + Kennedy classic "Angry Chicken" to launch the brand's...
View ArticleEsports and Gaming Flourished in 2018, and Brands Won’t Want to Miss in the...
Gaming made big headlines in 2018, from the dominance of Twitch and Fortnite to the first season of the Overwatch League to a wave of municipal and private investors backing teams and venues. No...
View ArticlePublishing Underwent Massive Disruption but Remains Grounded With Quality...
No one can argue that publishing hasn't gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at...
View ArticlePeople Who Share News Articles Trust Them, But People Who Research Them Don’t
The John S. and James L. Knight Foundation teamed up with analytics firm Gallup on an experiment to examine the level of trust in news articles being shared over the internet, both from the people...
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