The YouTube Works Awards Program Will Highlight Effective Ad Campaigns
YouTube teamed up with data and insight consultancy Kantar on YouTube Works, an awards program to highlight effective advertising content and campaigns on the Google-owned video site. Submissions will...
View ArticleHow to Turn a Cacophony of Content Into a Symphony of Sales
Imagine that a consumer is thinking of buying a new car. After Googling, YouTubing and checking social media, she keeps coming across the same model. There's an answer to every question she asks online...
View ArticleFacebook: Here’s How to Share a Boomerang in Stories
Did you know that you can share Boomerang posts on Facebook Stories? Boomerangs are like animated GIFs, but instead of playing an animation in a loop, they repeatedly play an animation forward and...
View ArticleLovable NBA Legend Dikembe Mutombo Is Now a Brand Safety Firm’s ‘Chief...
If you ran CHEQ, a cybersecurity outfit that blocks all manner of potential pitfalls for online advertisers, who immediately comes to mind as the perfect pitchman for your commercials? Why, Dikembe...
View ArticlePepsi Is Blanketing Coke’s Hometown With Ads as Atlanta Prepares to Host the...
If there's one question that arouses more intense emotions than any other in Atlanta, it's likely this: "Is Pepsi OK?" In Coca-Cola's home turf, "Coke" and "soda" are synonymous, which isn't too...
View ArticleFate/Grand Order Was the Most-Tweeted-About Game in 2018
There were some 1 billion tweets about gaming worldwide in 2018, and Twitter shared a look at some of the topics that generated the most buzz on its platform last year. The countries and regions that...
View ArticleLittle-Known Watch Brand Offers Conservative Rebuttal to Gillette’s ‘Best in...
In a way unseen since Nike's controversial Colin Kaepernick campaign last year, P&G shaving brand Gillette all but dominated the cultural conversation last week with "We Believe," a digital...
View ArticleWhatsApp Users Globally Can Only Forward Messages to 5 Conversations...
WhatsApp began a test in July of limiting the number of people users could forward messages to, eventually capping that number at 20 globally and five in India due to both the climate in that country...
View ArticleComcast Shares More About Its New OTT Service, Which Will Have a ‘Light...
One week after Comcast officially threw its hat in the OTT ring, company execs shared more details about the upcoming streaming service during this morning's earnings call. The new service "will be...
View ArticleHulu Drops Its Limited Ads Monthly Subscription by $2, But Raises Live TV $5
One week after Netflix revealed double-digit increases to each of its subscription plans, Hulu is responding with some price hikes--and one notable price drop--of its own. Starting next month, the...
View ArticleCondé Nast Will Put All Titles Behind a Paywall
By the end of this year, every Cond? Nast title based in the U.S. will have a paywall. But the paywalls, for brands that range from Vogue and GQ to Bon App?tit and LGBTQ site, them, won't be a...
View ArticleOn the Adweek Podcast: The Lessons of Gillette
It's not often that an ad triggers a national discussion the way Gillette's recent spot did. The ad, which covers topics like toxic masculinity, bullying, sexual harassment and misogyny, immediately...
View ArticleIn a Digitalized World, Consumers Yearn for Authenticity From Brands
Like it or not, deep fakes are here. Don't believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA. As deep fakes scale, consumers will become...
View ArticleInstagram: Here’s How to Share Netflix Content to Stories
Netflix recently added the ability for iPhone users to share links to shows and films on Instagram Stories. This feature will be added to Netflix's Android application in the future. Our guide will...
View ArticleCardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super...
When hip-hop superstar Cardi B isn't offering her own takes on the extended U.S. government shutdown, she's confirming rumors, first reported by TMZ, that she will star in Pepsi's big Super Bowl ad....
View ArticleUPS Ships a Majority of Its Global Ad Business to IPG Without a Review
UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company's...
View ArticleBrands Dedicated to Specific Values Stand Out Amidst the Government Shutdown
The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it's striking to see how genuinely authentic most of them feel. Companies including REI,...
View ArticleR3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue...
Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for...
View ArticleHow the Creative Agency of the Future Might Look
The workplace and the workforce are changing rapidly among creative agencies, and competition is increasing as China launches its "Made in China 2025." Here's how your workplace and organization will...
View ArticleOpenX Moves Infrastructure to Google Cloud
In a sector of the advertising industry that some would say is suffering from the effects of commoditization, OpenX is pinning its hopes on moving its infrastructure from physical servers to the Google...
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