Avocados From Mexico and Doritos Roll Out a Second Round of Super Bowl Teasers
Bring on even more Super Bowl teasers! Avocados From Mexico and Doritos both shared a second round of teasers for their Big Game ads today. Both brands have already put out one teaser, but are adding...
View ArticleThe Creators of Netflix’s You Sold the Show by ‘Cyberstalking’ TV Execs to...
It's rare that a show fails on one platform before becoming a hit on another, as You has done on Netflix after initially floundering on Lifetime last fall. But the drama might have never gotten off the...
View ArticleTwitter Is Testing an Original Tweeter Tag to Add Clarity to Conversations
Twitter's efforts to make conversations on its platform easier to follow are continuing with the test of an Original Tweeter tag to distinguish the account that started a thread. The social network...
View ArticleWilliam Shatner On Being the Face of Pedego Electric Bikes
William Shatner, the Canadian icon best known for playing Captain Kirk in Star Trek, and the longtime brand star of Priceline.com, is lending his charismatic wit to a new company: Pedego Electric...
View ArticleAndy Warhol Inspired Coca-Cola’s Pregame Super Bowl Ad, Which Champions...
Coca-Cola is returning to the Super Bowl with a 60-second spot that will celebrate two brand values that the team at Coke has championed for its 130-plus year history--diversity and inclusion. For this...
View ArticleAdam Scott and 2 Chainz Star in Expensify’s Super Bowl Teaser: A Music Video...
Expensify is teasing its first Super Bowl spot with a humorous music video titled "Expensify Th!$" starring Parks and Recreation actor Adam Scott and rapper 2 Chainz. Scott plays the head of finance...
View ArticleKids Try to Make Sense of Shakespeare’s Oddly Negative Love Poem in This...
Valentine's Day is mere weeks away. For those who celebrate, the imminent stress of securing the right reservation or finding the ideal gift are enough to make one forget that the day, at its core, is...
View ArticleWant to Guzzle Some Ranch With Your Fellow Hidden Valley Superfans? These Ads...
There are some odd things that make their way through airport security, especially of the culinary variety. Depending on the city, you may see hipster donuts (Portland), hipster BBQ (Austin) or just...
View ArticlePlanning Out Next Steps After You’ve Bought a Super Bowl Spot
A Super Bowl ad can give a brand unparalleled reach with millions of engaged viewers. However, with a price tag of over $5 million for 30 seconds, a Super Bowl spot is a high risk, high reward...
View ArticleThere Shouldn’t Be as Much Importance Placed on Video Views
For today's modern marketer, it's never been a more exciting time to work with video. Advances in underlying data (the who) and advertising inventory management (the where) make it easier than ever...
View ArticleTwitter: Here’s How to Connect With Other Users Via QR Codes
Did you know that each Twitter user has a QR code that other users can scan to quickly go to their profile on the social networking platform? Our guide will show you how to scan another user's QR code,...
View ArticleThe Move Away From Computer-Generated Video Shows Consumers’ Appreciation for...
One of the big talking points about First Man, the new Neil Armstrong biopic, is its special effects. Production VFX supervisor Paul Lambert and his team subtly retain the feel of '60s archive footage...
View ArticleAt Sundance 2019, Here’s How 5 Brands Integrate to Help ‘Create a Festival’
This week, Park City, Utah, transforms into a mecca for the global film community as the annual Sundance Film Festival gets underway. Over 11 days, filmmakers get to showcase their works, make deals...
View ArticleVeggies Are Monsters You Must Eat to Defeat in This Fun Ad Urging Kids to...
It's like Attack of the Killer Tomatoes--but this time, the whole salad joins the fight! That obscure movie reference leads us to a new campaign from ITV and Veg Power. Designed to entice British kids...
View ArticleVideo Creation Platform VidMob Is Using Amazon Image Recognition Software to...
Video creation platform VidMob is tapping Amazon's object recognition and sentiment analysis software to give brands a better sense of which creative elements resonate with ad viewers. The company's...
View ArticleFacebook Added a View Counter to Ticketing Pages for Events
Facebook rolled out a small tweak to its events feature for events where people can purchase tickets without leaving its platform. The Select Tickets on that screen now includes a counter revealing how...
View ArticleTropicana, Oscar Meyer, H&M and More Partner With Kraft to Provide Donations...
As the federal government shutdown stretches on, Kraft is partnering with several brands to provide food and clothing to furloughed federal workers. Kraft opened Kraft Now Pay Later, a pop-up grocery...
View ArticleLucky Generals Hires Former Y&R London Managing Director Katie Lee as Its...
London's Lucky Generals, a division of TBWA, has appointed its first CEO: Katie Lee, who most recently served as managing director of Y&R London before the WPP agency merged with VML to become...
View ArticleHere’s What Happens When Gen Z Founders Meet Big Brand CMOs
This week Adweek brought together some of the biggest brand CMOs--from the leaders of Target and Hilton to GE and The New York Times--to talk about the challenges and solutions facing brand marketers...
View ArticleFacebook Expanded the Targeting Options for Auto Dealers on Its Platform
Car dealerships already had the ability to retarget visitors to their websites or applications via automotive inventory ads on Facebook and, starting Friday, those ads can do a lot more. Automotive...
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